


Kanku
In Pushtimarg, Kumkum holds significant spiritual and symbolic value. PushtiMarg, founded by Shree Vallabhacharyaji, is a devotional path focused on complete surrender to Shree Thakurji and the practice of Bhakti (devotion) and Seva (selfless service). The use of Kumkum, a bright red powder typically made from turmeric or saffron, is an important ritualistic element in the worship and devotion of Shree Thakurji in Pushtimarg.
Kumkum is used to mark the forehead of the devotee, it symbolises the lotus feet of Shree Thakurji signifying their dedication and devotion. It is exactly in the center of the forehead chakra, which increases cosmic consciousness, concentration and deepens connection. In this way, Kumkum becomes a sign of spiritual identity, showing that the individual belongs to Shree Thakurji and is engaged in Seva.